HotShop X Lubdub Apparel

We hosted a spin giveback at HotShop in Calgary for healthcare workers. The class was on us as a thank you, and the goal was straightforward: create a moment that was just for you, away from work, with no strings attached.

Healthcare work asks a lot. The hours are long, the pace is intense, and the responsibility never really lets up. Nights, weekends, holidays, whatever the calendar says, you are there. We wanted to offer something that recognized that effort in a real way, not with a post or a message, but with an experience you could actually step into for an hour.

Thank you to HotShop for hosting, and thank you to every healthcare worker who came out to ride. We know your time is limited and your schedules are full, so showing up matters. We are really glad we got to do this for you, and we will keep finding ways to support the people who support everyone else.