Village Ice Cream X Lubdub Apparel

We partnered with Village Ice Cream for a day dedicated to healthcare workers. People came by for a scoop on us whenever they could, fitting it in around shifts, breaks, and days off. It was steady throughout the day, and it felt good to be able to say thanks in person to the people who spend so much of their time caring for everyone else.

Healthcare work is demanding in ways most people never fully see. That is why days like this matter to us. Not because ice cream changes the world, but because appreciation should show up in real life, not just in words. We wanted this to feel easy to swing by and enjoy.

Thank you to Village Ice Cream for helping us make the day happen, and thank you to every healthcare worker who came through for a scoop. We know your time is limited and your days are full, so it meant a lot to share even a quick moment with you. We’re really glad we got to do this with you.